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We Help Grow Businesses with Facebook & Instagram Ads.
Your future customers are on Facebook and Instagram.
We help you reach them so you can make a bigger impact.
Your impact is limited if your ideal customers don’t know you exist.
230+ million people use Facebook & Instagram in the US alone. Their demographics & “interests” are cataloged every time they post, like, share, watch and engage with content on & off Facebook.
PLUS, when your Facebook pixel is setup right, you can reach people based on specific actions they take on your site.
Businesses who tap into this, and do it well, will grow. Those that don’t, won’t.
How We Can Help
We'll help you show the right message, to the right people, at the right time.
Step 1
We’ll get you in front of the people that matter to your business.
Step 2
We'll nurture traffic from browsers to buyers, using actual data from their specific actions.
Step 3
We'll scale it up so you can grow faster and make a bigger impact.
Facebook Ads Can be Tricky
Most businesses struggle to reach new customers or nurture & convert visitors with Facebook and Instagram Ads, often burning through cash without results.
Here's 3 reasons why…
1. Most Businesses Miss the Mark with Targeting
a) Most fail to reach relevant new audiences.
b) Many only “boost” posts to their current “fans” without a plan to reach future customers.
c) Even fewer tap into the powerful Facebook Pixel to group & qualify potential customers based on actions taken or build & target “lookalike” audiences of FB/IG users most similar to their current customer and followers.
2. Most Leave ROI on the Table By Not Retargeting based FB Pixel created audiences
a) The Facebook pixel is a piece of code placed on a website that allows you to track the actions users take, much the way scientists tag birds to track their migration patterns.
b) Most businesses don’t capitalize on the pixel, failing to capture & group visitors based on their actions that would’ve allowed them to retarget users in way that matched their intent, website actions and familiarity with the brand.
3. Most Shout The Same Message at Everyone
When they don’t use the pixel to segment traffic into groups (so they can show the right message, to the right people, at the right time), businesses end up using ads to shove products or services in strangers faces. Someone who doesn’t know your brand yet shouldn’t see the same message as someone who spent significant time on your site, started an opt-in form, or added products to cart.
In Short: Businesses Burn Through Cash & Quit
Most businesses burn through cash without results and quickly conclude Facebook Ads don’t work. Not reaching relevant audiences or properly segmenting traffic THEN retargeting (pixel!) is typically the culprit.
Paying to drive a bunch of traffic to your site but not following up with ads that reflect where a visitor is in their customer journey is like planting a garden, watering it for a day or two…then walking away for weeks, expecting it to thrive in your absence.
If we are able to dial in our targeting, segment audiences based on actions taken, retarget them with relevant messaging and continue to optimize, Facebook Ads can be extremely cost-effective and allow you to quickly scale your revenue and impact.
A Better Way
1) Start with Low-Hanging Fruit for Quick Wins and Momentum
-Once your pixel is tracking key events and actions, we’ll serve super-relevant ads that reflect exactly where visitors are in their customer journey.
-For example, we can reach visitors who have shown intent by…
…Watching a certain length of a video
…spending a lot of time on your site or specific pages
…visiting specific pages multiple times
…adding items to cart (but haven’t purchased yet)
-We can reach these visitors with ads that give them the nudge they likely need by showing them the exact product they added to cart, product demo videos, customer testimonials that give them the social proof they need to finalize a purchase or even a discount offer.
-We can also target previous customers with new products, upsells & cross-sells offers, re-orders, subscription upgrades, etc.
2) Feed the Funnel for a Perpetual Traffic Loop
As initial retargeting audiences dry up or become exhausted, it’s crucial to ad new prospects into this cycle of nurturing from browser to buyer, ensuring continued growth with a pipeline that continually refreshes.
-We’ll show them carousel ads of your products, good customer reviews, your product demo/overview and brand story videos & creatives.
-We’ll start by creating lookalikes audiences of FB/IG users most similar to your current customer, followers and people who take specific actions on your site (courtesy of the pixel!) This is pretty powerful; we can create massive audiences of people most similar to your ideal customers.
-Lastly, we’ll get creative by targeting interests & demographics super relevant to your market — a potential goldmines for ideal customers.
Ready to scale and make a bigger impact?
If so, let's talk to find out if we're a good fit.